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BSB42415 Certificate IV in Marketing and Communication +
BSB52415 Diploma of Marketing and Communication

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If you have chosen a career in the exciting world of marketing and communication then this dual course will provide you with everything you need, from a solid knowledge foundation to managerial competencies.

As you step into the world of campaigns, consumer behaviour, and communication, you will learn to profile the market, present ideas, and communicate marketing strategies, as well as promote products and services and implement marketing activities. Additionally, you will learn to develop media, marketing, and communications plans, identify and interpret marketing trends and opportunities, manage budgets, and implement and monitor marketing activities. You will also acquire the skills to handle the implementation of dynamic marketing campaigns as well as communication crisis management plans.

Are you an employer? Transform your workforce today! We offer competitive rates to upskill your employees.

Course summary

Course code
Qualification gained
Certificate IV in Marketing and Communication +
Diploma of Marketing and Communication
Nationally recognised
Study mode
Flexible delivery (including online with some projects / activities and/or skills-based training)
Course fees
Pay up-front, pay by installment or completely customise your own payment plan here.

Employers, ask about our group/corporate rates and traineeships availability.

No VET-FEE loan debt
Flexible duration
Up to 30 months
Study load
Start date
Start anytime
Assessment method
A combination of short answer questions and some extended responses

Career opportunities

  • Marketing Manager
  • Communication Manager
  • Team Leader
  • Product Manager
  • International Marketing Coordinator

Course units

Develop and apply knowledge of marketing communication industry
Apply marketing communication across a convergent industry
Articulate, present and debate ideas
Apply digital solutions to work processes
Write complex documents
Make a presentation
Profile the market
Conduct market research
Analyse direct marketing databases
Analyse consumer behaviour
Promote products and services
Implement and monitor marketing activities
Interpret market trends and developments
Plan market research
Undertake project work
Manage budgets and financial plans
Design and develop an integrated marketing communication plan
Identify and evaluate marketing opportunities
Develop a media plan
Establish and adjust the marketing mix
Conduct a marketing audit
Lead and manage effective workplace relationships
Develop and implement crisis management plans

Entry requirements

  • Access to a computer with word processing, PDF reader capabilities and an internet connection
  • A good command of written English
  • Ability to allocate appropriate study hours per week

If you have these essential requirements, then you can get started immediately.

Qualification pathways

  • Complete the required training and the assessment requirements
  • Have you studied a related course? Apply for Recognition of Prior Learning (RPL)
  • Are you currently working in a related industry? Apply for Recognition of Current Competency (RCC)
Student reviews

"During the course I was working full-time and even had a baby! I would recommend the college to anyone who needs to study at their own pace, not the at the pace of the college!"

Yvonne Clarke

Need more information?
Access course information, course career outcomes, payment options plus more.
Download My Course Brochure
Get in touch now
Speak to a friendly course advisor
Monday - Friday
9am - 5pm

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  • Customised payment options
  • Graduate 100% debt-free
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