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BSB52415 Diploma of Marketing and Communication

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In this diploma you will build on the qualifications acquired in the Foundations Skill Set or Certificate IV course and be able to take your career from coordinator to manager, assistant to team leader. You will learn to develop media, marketing, and communications plans, identify and interpret marketing trends and opportunities, manage budgets, and implement and monitor marketing activities. You will also acquire the skills to handle the implementation of dynamic marketing campaigns as well as communication crisis management plans.

Entry Requirements

Entry to this qualification is limited to those individuals who: have completed all core units in BSB42415 Certificate IV in Marketing and Communication or the Foundation Skill Set.

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Course summary

Course code
Qualification gained
Diploma of Marketing and Communication
Nationally recognised
Study mode
Flexible delivery (including online with some projects / activities and/or skills-based training)
Flexible duration
Up to 18 months
Study load
Start date
Start anytime
Assessment method
A combination of short answer questions and some extended responses
Course fees

20% off* already applied

*Terms & Conditions Apply.
Apply for weekly installments

$150.00 Deposit then 60 x $50 Weekly = $3,150.00
20% off* already applied

Or completely customise your own payment plan here.

Career opportunities

  • Marketing Manager
  • Communication Manager
  • Team Leader
  • Product Manager
  • International Marketing Coordinator

Course units

Interpret market trends and developments
Plan market research
Undertake project work
Manage budgets and financial plans
Design and develop an integrated marketing communication plan
Identify and evaluate marketing opportunities
Develop a media plan
Implement and monitor marketing activities
Establish and adjust the marketing mix
Conduct a marketing audit
Lead and manage effective workplace relationships
Develop and implement crisis management plans

Entry requirements

  • Access to a computer with word processing, PDF reader capabilities and an internet connection
  • A good command of written English
  • Ability to allocate appropriate study hours per week

If you have these essential requirements, then you can get started immediately.

Qualification pathways

  • Complete the required training and the assessment requirements
  • Have you studied a related course? Apply for Recognition of Prior Learning (RPL)
  • Are you currently working in a related industry? Apply for Recognition of Current Competency (RCC)
Student reviews

"During the course I was working full-time and even had a baby! I would recommend the college to anyone who needs to study at their own pace, not the at the pace of the college!"

Yvonne Clarke

Need more information?
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