Study online / distance
The Public Relations, Promotions and Marketing online course has been developed from a blended syllabus based upon public relations subjects, promotion subjects and marketing subjects, and includes practical activities and industry relevant projects.
If you are a person who enjoys working with people, communicating and socialising and you want to be in the media world then this may be the perfect career for you. Your typical day can involve planning functions and promotional activities, preparing media releases and liaising with the press, coordinating with caterers and suppliers, booking venues and organising merchandise, arranging accommodation for VIPs and company clients, putting together advertising packages and much more.
- PR Consultant
- Public Relations Coordinator
- Marketing Coordinator
- Marketing Manager
- Promotional Agent
- Event Coordinator
- Media Representative
- Media Buyer
Unit 1 - Introduction to Public Relations
Reading 1 - Public Relations, Industry and the Australian Media
Reading 2 - The Promotion Industry
Reading 3 - Introduction to Public Relations 1
Reading 4 - Introduction to Public Relations 2
Reading 5 - Marketing Concepts and Activities
Unit 2 - Advertising and Marketing
Reading 1 - Advertising and Direct Marketing
Reading 2 - Writing for Public Relations 1
Reading 3 - Writing for Public Relations 2
Reading 4 - Research Skills and the Market
Reading 5 - Identifying Marketing Opportunities
Unit 3 - Knowing Your Consumers and the Industry
Reading 1 - Profiling the Market - Target Marketing
Reading 2 - Analyse Consumer Behaviour
Reading 3 - Marketing Law and Ethics
Reading 4 - Event Management and Fundraising
Reading 5 - Breaking into the Industry
- Access to a computer with word processing, PDF reader capabilities and an internet connection
- A good command of written English
- Ability to allocate appropriate study hours per week
If you have these essential requirements, then you can get started immediately.
"The Australian College tutors were very helpful and inspiring. Coming from various backgrounds, they offered industry relevant information, trends, and ideas 'outside the box' at a level of which I would otherwise not have had access.
They helped me to focus on the individual topics through the assignments and extract the most out of the course, making it directly relevant to the industry."
Marnie Bernard, 7th December 2014
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